• Be bold.
• Listen.
• Always leave a little space for the unexpected.
• Strive to be “super normal”. (see Jasper Morrison and Naoto Fukasawa).
• Exercise empathy.
• Be exuberent.
• Avoid excess.
• Make microloans. (see Kiva)
• Be passionate about what you do.
• Don’t drink bad coffee.
• Ride your bike.
• Build one as soon as possible…whatever it is!
• Be aware of your own biases.
• Don’t design a product, design a service .
• Everything we make must become a nutrient for something else - either technical or biological. (see Michael Braungart)
• If in doubt, go look at bicycles.
• Do less better.
• Remember where it came from.
• Plan for where it’s going.
• If we’re not careful, the ultimate product we all make is garbage.
• Adopt the Designers Accord.
• Follow the momentum.
• Listen to what your kids are listening to.
• Change your route to work.
• Seek simplicity and distrust it. (see Alfred North Whitehead)
• Just because it’s old doesn’t mean it’s not relevant.
• Read more.
• Write more.
• Be exact and clear the clutter from what is essential.
• Respect the nature of natural forces. (see Tom Kundig)
• We are not inventors.
• We are designers- creators of physical objects and experiences.
• Inventions happen. If we don’t invent it, someone else will…soon.
• We are not green for you, we are green for us.
• The internal combustion engine is dead.
• The Segway is a beautiful example of percocious design… So is the iPod…
• Conceptual design is simply presotainment.
• A drawing or sketch without dimensions is art.
• Collaborate, don’t conspire.
• Everything can be better