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	<title>Fig40</title>
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	<link>http://www.fig40.com</link>
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	<pubDate>Mon, 01 Mar 2010 22:01:14 +0000</pubDate>
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		<title>Ray and The Chicago Athenaeum</title>
		<link>http://www.fig40.com/2010/01/ray-and-the-chicago-athenaeum/</link>
		<comments>http://www.fig40.com/2010/01/ray-and-the-chicago-athenaeum/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 00:35:22 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=834</guid>
		<description><![CDATA[We are extremely proud to announce that Ray has been selected as a 2009 winner of The Chicago Athenaeum Good Design Awards.  Ray was designed for Allseating Corporation and launched at Neocon in 2009.  &#8220;Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fig40.com/2009/05/ray/"><img class="alignnone size-full wp-image-835" title="ray_chicago-athenaeum-banner" src="http://www.fig40.com/wp-content/uploads/2010/01/ray_chicago-athenaeum-banner.jpg" alt="ray_chicago-athenaeum-banner" width="800" height="280" /></a>We are extremely proud to announce that Ray has been selected as a 2009 winner of The Chicago Athenaeum Good Design Awards.  Ray was designed for Allseating Corporation and launched at Neocon in 2009.  &#8220;Founded in Chicago in 1950 by architects Eero Saarinen, Charles and Ray Eames, and Edgar Kaufmann, Jr., GOOD DESIGN bestows international recognition upon the world&#8217;s most prominent designers and manufacturers for advancing new, visionary, and innovative product concepts, invention and originality, and for stretching the envelope beyond what is considered ordinary product and consumer design.&#8221;</p>
<p>We are truly grateful for this acknowledgment and to be among such an esteemed group.</p>
<p>For more information on <a href="http://www.fig40.com/2009/05/ray/">Ray</a>, <a href="http://www.allseating.com">Allseating</a> and <a href="http://www.chi-athenaeum.org/gdesign/index.html">The Chicago Athenaeum Good Design Awards</a>, follow the links.</p>
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		<title>Greenhorn for figforty</title>
		<link>http://www.fig40.com/2009/12/greenhorn-for-figforty/</link>
		<comments>http://www.fig40.com/2009/12/greenhorn-for-figforty/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 19:53:21 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=808</guid>
		<description><![CDATA[Greenhorn was the code name for a product that efficiently solves a single nagging problem most people have encountered in their workplace  -  runaway cables.  The name came from a tongue-in-cheek derivation from the idea of corralling all of these runaway cables with the approach of a neophyte, or in ranching terms a “greenhorn”.
We entered [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fig40.com/2009/12/greenhorn-for-figforty/"><span><span style="color: #000000;"><span style="text-decoration: none;"><img class="alignnone size-full wp-image-811" title="greenhorn_posting-banner" src="http://www.fig40.com/wp-content/uploads/2009/12/greenhorn_posting-banner.jpg" alt="greenhorn_posting-banner" width="800" height="280" /></span></span></span></a>Greenhorn was the code name for a product that efficiently solves a single nagging problem most people have encountered in their workplace  -  runaway cables.  The name came from a tongue-in-cheek derivation from the idea of corralling all of these runaway cables with the approach of a neophyte, or in ranching terms a “greenhorn”.</p>
<p>We entered this project with no pre-conceived ideas as to what the solution might look like.  We knew that we wanted something minimal in terms of material.  Maybe something that was made from a single material, so that recycling was easy.  Something that was simple to have made and shipped.  Activity on this project waxed and waned until one day an earlier proposed idea took form from a piece of piano wire. As soon as it met the edge of the desk, we knew the solution had revealed itself.    All it needed now was some way to generate more friction, which was accomplished (after some more complex ideas) by some simple rubber bands.</p>
<p>All components are manufactured within 500miles of our office, with minimal tooling and as little as possible impact on our planet.</p>
<p>Adding to its benefits is the fact that is covers a wide range of worksurface thickness- from ¾” to 1-3/8”.  It ships flat, fits in a standard envelope (No.8), with standard postage.</p>
<p class="MsoNormal">
<p class="MsoNormal">
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-family: Univers; font-size: x-small;"><strong>Mounting</strong><span>: </span></span></p>
<ol type="1">
<li class="MsoNormal"><em>With the spring and elastics in place as shown, flex the outside arms down, while at the same time supporting the inside arms.</em></li>
<li class="MsoNormal"><em>While flexed bring the Greenhorn up to the edge of the surface you want to attach to, having the inner legs and the short elastic on top of this surface.</em></li>
<li class="MsoNormal"><em>Push the Greenhorn onto the surface as far as it will go.  Ensure that the elastics on both top and bottom are not twisted.</em></li>
<li class="MsoNormal"><em>Feed desired wires through the elastics as shown.</em></li>
</ol>
<p class="MsoNormal">
<p class="MsoNormal"><span style="font-family: Univers; font-size: x-small;"><strong>Warnings</strong><span>: </span></span></p>
<ol type="1">
<li class="MsoNormal"><em>Greenhorn is a spring.  Disengaging the device may result in it moving in an unpredictable direction.  Please take care when mounting and dismounting.</em></li>
<li class="MsoNormal"><em>Never use the Greenhorn without the 2 rubber bands in place.  Using Greenhorn without these in place can result in injury.</em></li>
<li class="MsoNormal"><em>Always mount as indicated with the small rubber band on the top surface.  Mounting upside down can result in injury if the Greenhorn is disengaged/ dislodged.</em></li>
<li class="MsoNormal"><em>Strong pulls on any cables or wires mounted with the greenhorn may result in disengaging or dislodging.  This may result in it moving in an unpredictable direction.</em></li>
</ol>
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">
<p style="padding-left: 30px;">There is a patent pending on the utility and design of the Greenhorn.</p>
<p>We are offering Greenhorn for sale at $10 each including shipping.  If you would like to place an order or order more, please pay though paypal by clicking the button below, or contact us directly by responding below. </p>
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</form>
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		<title>&#8220;Nicholas Cage&#8221; for XOCOCAVA</title>
		<link>http://www.fig40.com/2009/10/nicholas-cage-for-xococava/</link>
		<comments>http://www.fig40.com/2009/10/nicholas-cage-for-xococava/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 18:22:07 +0000</pubDate>
		<dc:creator>terry</dc:creator>
		
		<category><![CDATA[products]]></category>

		<guid isPermaLink="false">http://www.fig40.com/x.php/?p=262</guid>
		<description><![CDATA[2008
Typical design projects are about producing a product.    But what if your challenge is a process, that you cannot find a solution to?
Chris McDonald, head chef and owner of Cava Restaurant and XOCOCAVA in Toronto, had to identify his delicious chocolate truffles with 2 letters.  His idea was to brand them [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.fig40.com/2009/10/nicholas-cage-for-xococava/ "><img class="alignnone size-full wp-image-790" title="cava-banner_1" src="http://www.fig40.com/wp-content/uploads/2009/10/cava-banner_1.jpg" alt="cava-banner_1" width="800" height="280" /></a>2008</p>
<p>Typical design projects are about producing a product.    But what if your challenge is a process, that you cannot find a solution to?</p>
<p>Chris McDonald, head chef and owner of Cava Restaurant and XOCOCAVA in Toronto, had to identify his delicious chocolate truffles with 2 letters.  His idea was to brand them with a heat stamp.    figforty designed a quick change stamp system to use customized letter pairs identifying the chocolates.  This was a 1 off product that solved a process problem practically and effectively.   And now we know which chocolates we are eating, which is important when flavors range from Cedar, to Chorizo sausage.</p>
<p>This Lo-fi design was made from a simple starting block.  A curling iron.  Who knew that curling irons had many different sizes and up to 40 temperature settings!   The reasoning behind using a curling iron was that it delivered controllable heat and had a build in clamp that could serve as the holder and quick release for the stamps.  From there we went back and forth with Chris on format and ergonomics.   Brian Wilson of Craftwright machined up the pieces and Sarmas engraving  cut the letter profiles.</p>
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		<title>IIDA NeOConnect 2009</title>
		<link>http://www.fig40.com/2009/09/iida-neoconnect-2009/</link>
		<comments>http://www.fig40.com/2009/09/iida-neoconnect-2009/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 15:10:59 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=780</guid>
		<description><![CDATA[
We are pleased to announce that Lee has been invited to speak at the International Interior Design Association neoconnect 2009 event in Newport Beach California, Thursday October 22nd, 2009.  He will be giving a presentation on the work of figforty, and our studio&#8217;s approach to designing objects.
]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-783" title="posting-banner-_neoconnect2009" src="http://www.fig40.com/wp-content/uploads/2009/09/posting-banner-_neoconnect2009.jpg" alt="posting-banner-_neoconnect2009" width="800" height="280" /></p>
<p>We are pleased to announce that Lee has been invited to speak at the International Interior Design Association <a href="http://www.iida-socal.org/events/neoconnect-2009">neoconnect 2009</a> event in Newport Beach California, Thursday October 22nd, 2009.  He will be giving a presentation on the work of figforty, and our studio&#8217;s approach to designing objects.</p>
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		<title>Ray wins Silver at Neocon 2009!</title>
		<link>http://www.fig40.com/2009/06/ray-wins-silver-at-neocon-2009/</link>
		<comments>http://www.fig40.com/2009/06/ray-wins-silver-at-neocon-2009/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 16:24:18 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=743</guid>
		<description><![CDATA[We are extremely pleased to announce that our Ray chair, designed for Allseating, was awarded Silver this week at Neocon.  &#8220;Neocon is Celebrating its 20th year, the Best of NeoCon®(BON) honors new commercial interiors products. These products are introduced to the market in 45 categories ranging from Alternative Office to Workplace Technologies.&#8221;  This is our first [...]]]></description>
			<content:encoded><![CDATA[<p>We are extremely pleased to announce that our <a href="http://www.fig40.com/2009/05/ray/">Ray</a> chair, designed for <a href="http://www.allseating.com">Allseating</a>, was awarded Silver this week at Neocon.  &#8220;Neocon is Celebrating its 20th year, the <a href="http://www.contract-network.com/">Best of NeoCon</a><sup><a href="http://www.contract-network.com/">®</a></sup>(BON) honors new commercial interiors products. These products are introduced to the market in 45 categories ranging from Alternative Office to Workplace Technologies.&#8221;  This is our first venture into the world of seating, and it is a great honor to receive this award.</p>
]]></content:encoded>
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		<item>
		<title>Ray + You At Neocon</title>
		<link>http://www.fig40.com/2009/06/ray-you-at-neocon/</link>
		<comments>http://www.fig40.com/2009/06/ray-you-at-neocon/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 14:28:19 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=653</guid>
		<description><![CDATA[We are pleased to announce that both the Ray and You chairs will be previewing in Allseating&#8217;s showroom in the Merchandise Mart in Chicago from June 15-17, 2009.  Follow the links for more information.
]]></description>
			<content:encoded><![CDATA[<p>We are pleased to announce that both the <a href="http://www.fig40.com/2009/05/ray/">Ray</a> and <a href="http://www.fig40.com/2009/05/you/">You</a> chairs will be previewing in Allseating&#8217;s showroom in the Merchandise Mart in Chicago from June 15-17, 2009.  Follow the links for more information.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.fig40.com/2009/06/ray-you-at-neocon/feed/</wfw:commentRss>
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		<title>CISTA at Toronto&#8217;s Terminal 1</title>
		<link>http://www.fig40.com/2009/05/cista-at-torontos-terminal-1/</link>
		<comments>http://www.fig40.com/2009/05/cista-at-torontos-terminal-1/#comments</comments>
		<pubDate>Fri, 22 May 2009 00:41:12 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/?p=629</guid>
		<description><![CDATA[Cista has the honourable distinction of being selected to be part of the Socially Responsible Design exhibition in the US Departures area of Toronto Pearson International Airport, Terminal 1.  &#8220;Socially Responsible Design (SRD), whether focussed on the individual or wider society, moves beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values.&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span style="color: #000000;"><a href="http://www.fig40.com/2009/05/cista/">Cista</a> has the honourable distinction of being selected to be part of the Socially Responsible Design exhibition in the </span><span><span style="color: #000000;">US Departures area of Toronto Pearson International Airport, Terminal 1.  &#8220;Socially Responsible Design (SRD), whether focussed on the individual or wider society, moves beyond economic and consumerist considerations to embrace ethical, emotional and humanitarian values.&#8221;  We are pleased to be selected to be part of such an esteemed group.</span></span></p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;"> </p>
<p style="text-align: justify;">Cista will be on display from June to November 2009.</p>
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		<title>introducing figforty</title>
		<link>http://www.fig40.com/2009/05/figforty-intro/</link>
		<comments>http://www.fig40.com/2009/05/figforty-intro/#comments</comments>
		<pubDate>Thu, 07 May 2009 15:54:30 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[news]]></category>

		<guid isPermaLink="false">http://www.fig40.com/x.php/?p=320</guid>
		<description><![CDATA[We are pleased to introduce  figforty.  figforty came about early in 2008, as a way for Terence Woodside of Masetak Innovation Capital Inc. and Lee Fletcher of Fig Industrial Design Inc., to collaborate in the creation of compelling objects, and to broaden our collective experience and offering.
The projects contained here are a selection from the [...]]]></description>
			<content:encoded><![CDATA[<p>We are pleased to introduce  figforty.  figforty came about early in 2008, as a way for Terence Woodside of Masetak Innovation Capital Inc. and Lee Fletcher of <a href="http://www.figindustrialdesign.com">Fig Industrial Design Inc.</a>, to collaborate in the creation of compelling objects, and to broaden our collective experience and offering.</p>
<p>The projects contained here are a selection from the past 2 years work.  Please look around, get in touch, or make comment, we&#8217;d love to hear your thoughts!  We have chosen a rather fluid format for this site, keeping the door open for regular updates, new links, and feedback.  So please mark this page, and keep coming back, the aim is for this site to evolve with our work.</p>
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		<title>Ray for Allseating</title>
		<link>http://www.fig40.com/2009/05/ray/</link>
		<comments>http://www.fig40.com/2009/05/ray/#comments</comments>
		<pubDate>Wed, 06 May 2009 16:21:38 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[furniture]]></category>

		<guid isPermaLink="false">http://www.fig40.com/x.php/?p=281</guid>
		<description><![CDATA[Ray is a conference and executive chair developed for Allseating, one of North America&#8217;s leading chair manufacturers in the contract furniture industry, in collaboration with Cooler Solutions Inc..  It began with an idea for an &#8216;endoskeleton&#8217; chair, exercised through a very rational form, and with the partnership with Allseating, it took an additional step by integrating a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Ray is a conference and executive chair developed for <a href="http://www.allseating.com/">Allseating, </a>one of North America&#8217;s leading chair manufacturers in the contract furniture industry, in collaboration with <a href="http://www.coolersolutionsinc.com">Cooler Solutions Inc</a>..  It began with an idea for an &#8216;endoskeleton&#8217; chair, exercised through a very rational form, and with the partnership with Allseating, it took an additional step by integrating a new body balance mechanism.</p>
<p style="text-align: justify;"><span><strong>Ray is a chair that results from a very rational approach to form giving</strong>.  The formal character intends to create a counterpoint to the typical expressed high functionality of ‘exo’ skeleton chairs.  <strong>We wanted something ‘quieter’</strong>, something that may not date so quickly, and thereby last longer - both functionally and visually.  All the elements arise from an analysis of it’s function, and that directs its form.</span></p>
<p style="text-align: justify;"><span>The major components are articulated in such a way that high use contact areas are fabric, and are interchangeable for refurbishment, where other longer lasting components are aluminum, a far more enduring material than plastic.</span></p>
<p style="text-align: justify;"><span>Part of the ‘quieter’ form is a <strong>result of a ‘systems’ approach</strong> to the creation of a chair.  <strong>It’s a visual expression of the technical approach.</strong> Many chairs are created as singular objects, varying in size and arm and finish options, but not cross platform.  Our design background is in the world of contract systems furniture, where all parts have to be interchangeable, and work with much of what has come before, and what is yet to come.  We brought this approach to Ray, with <strong>a view to creating a product ‘platform’ that allows for many formats </strong>without the creation of entirely new chairs.  T<strong>he rational formal approach allows for greater interchangeability</strong>, without the dedicated singular application of each component.  The seat and back are transferrable across task, conference, side, lounge and bench seating.   With the introduction of a few new key components, these highly tooled parts can be transformed and used on other chairs. This creates a better solution for enterprise wide applications.  Not only is the form consistent across applications, but it also allows for a degree of interchangeability should some elements of certain chairs need refurbishing  adding to its sustainability as a product line.</span></p>
<p style="text-align: justify;">photographic credit to <a href="http://www.luisalbuquerque.com/">Luis Albuquerque</a></p>
<p style="text-align: justify;"><span style="text-decoration: underline;"><a href="http://www.allseating.com/"><img class="alignnone size-medium wp-image-478" title="Price List USA Nmbrd Fin.qxd" src="http://www.fig40.com/wp-content/uploads/2009/05/allseating_logo-300x70.jpg" alt="Price List USA Nmbrd Fin.qxd" width="300" height="70" /></a></span></p>
<p style="text-align: justify;">Previewing at Neocon:  Allseating Showroom #394, 3rd floor   |   June 2009</p>
<p style="text-align: justify;">available to order Fall 2009</p>
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		<title>You for Allseating</title>
		<link>http://www.fig40.com/2009/05/you/</link>
		<comments>http://www.fig40.com/2009/05/you/#comments</comments>
		<pubDate>Wed, 06 May 2009 16:21:24 +0000</pubDate>
		<dc:creator>lee</dc:creator>
		
		<category><![CDATA[furniture]]></category>

		<guid isPermaLink="false">http://www.fig40.com/x.php/?p=283</guid>
		<description><![CDATA[You is a fully featured ergonomic task chair that traces its lineage back to a number of Allseating’s hugely successful mesh chairs.  We developed a number of features on this chair for Allseating, helping them turn a strong concept  into a launchable chair.
 You offers a full contact mesh back that articulates in such away [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><span>You is a fully featured ergonomic task chair that traces its lineage back to a number of Allseating’s hugely successful mesh chairs.  We developed a number of features on this chair for <a href="http://www.allseating.com">Allseating</a>, helping them turn a strong concept  into a launchable chair.</span></p>
<p style="text-align: justify;"><span> You offers a full contact mesh back that articulates in such away to custom tailor its profile to fit anyone.  Our involvement began part way through its development, assisting in the refinement of its form, and most specifically in the development of an intuitive, reliable and highly functional mechanism to control the shape of the back itself.</span></p>
<p><span>photographic credit to <a href="http://www.luisalbuquerque.com/">luis albuquerque</a></span></p>
<p style="text-align: justify;"><span><a href="http://www.allseating.com"><img class="alignnone size-medium wp-image-484" title="Price List USA Nmbrd Fin.qxd" src="http://www.fig40.com/wp-content/uploads/2009/05/allseating_logo1-300x70.jpg" alt="Price List USA Nmbrd Fin.qxd" width="300" height="70" /></a></span></p>
<p style="text-align: justify;"><span></p>
<p style="text-align: justify;">Previewing at Neocon:  Allseating Showroom #394, 3rd floor   |   June 2009</p>
<p style="text-align: justify;">available to order Fall 2009</p>
<p></span></p>
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