jQuery.fn.liScroll = function(settings) {
		settings = jQuery.extend({
		travelocity: 0.07
		}, settings);		
		return this.each(function(){
				var $strip = jQuery(this);
				$strip.addClass("newsticker")
				var stripWidth = 0;
				var $mask = $strip.wrap("<div class='mask'></div>");
				var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");								
				var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width 	
				$strip.find("li").each(function(i){
				stripWidth += jQuery(this, i).width();
				});
				$strip.width(stripWidth);			
				var defTiming = stripWidth/settings.travelocity;
				var totalTravel = stripWidth+containerWidth;				

				function scrollnews(spazio, tempo){
				
				
				$strip.animate({left: '-'+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
				}
				

				$strip_rand = Math.random();
				
				$strip.animate({left: '-'+$strip_rand*stripWidth}, 0);	
				
				scrollnews (totalTravel, defTiming*(1 - $strip_rand));
				
				//scrollnews(totalTravel, defTiming);						
		});	
};